Influencers have proven to be an effective marketing tool for many companies. why not use that as an advantage to educate on human rights issues?

Issue: Lack of moral and consumer awareness
Idea: Influencers are used as a means of marketing for products because of their broad audience. Why not use that as a tool to inform their followers on human rights issues? Instead of offering money to the influencers, could offer reputation/ good image/ ambassdor title? >> would have to negotiate convincingly and show them what they would gain through this .
Actors. NGOs that reach out to the influencers,